Keywords and description




Keywords

Why use keywords?

The most vital point search engine spiders look for are your keywords. Search engines will match the keywords on your web page against the strings of searches, typed into the search engine by Internet users. Using the right keywords will spell the superlatives for your online success and business profits.

Choosing the right keywords is vital and may at times be difficult. You will have to engage in research, this will not only help you in choosing the right keywords but it will make life easier towards optimizing your website.

The right keywords?

Eons ago, being the top result on the search engines was very easy. Today however, you will have to put a lot more effort into your website if you want to be among the highly ranked pages. The competition among millions of websites is very stiff and almost every website has its SEO plans. The only thing that hasn't changed, is the fact that keywords remain the key element to the online success of your website.

So what does it take, keyword wise, to be among those top rankings today?

It involves doing well with 2 - 3 word strings. They are easily manipulated compared to one word searches, which can land you in the top 10 this week and on the “forget-about-it” places the next.

One word strings are still working but to be successful and obtain high ratings, they will have to work well with other expressions.

If you have a website about “mortgage” you will have to include keywords like “mortgage insurance”, “fixed rate mortgage”, “variable rate mortgages” or even “refinancing”. These are only a few examples but you should aim for 15 to 20 related keywords. To help you execute your plans, you have to think about how searchers will look for the information. And use these broad information to find the best possible keywords for your web page.

Optimizing your website

When you start optimizing your website, you will have to think of keywords that describe the content of your website. Furthermore, think about what Internet users, or potential clients, would enter in search engines if they were to look for your product or service.

good keywords and description

"While using keywords, don't be afraid to include synonyms as these may be used by the searchers as well. Search engines have algorithms which can match these words to the synonyms in their database."

Another option you have is developing your website according to a certain theme relevant to your business, and the possible keywords searchers will use. This way search engines will be able to find your website because it follows a theme which can be matched to the strings of searches that Internet users type in.

One word strings

One word strings are still working but to be successful and obtain high ratings, they will have to work well with other expressions.

If you have a website about “mortgage” you will have to include keywords like “mortgage insurance”, “fixed rate mortgage”, “variable rate mortgages” or even “refinancing”. These are only a few examples but you should aim for 15 to 20 related keywords. To help you execute your plans, you have to think about how searchers will look for the information. And use these broad information to find the best possible keywords for your web page.keywords

Online tools

There are also online tools which can help you in determining the keywords relevant to the content of your web page. These tools will show you which keywords are hot for search engines and which are not appreciated. If you want to research keywords use Google Adwords.

If the content of your website handles about a specific niche market you can implement certain keywords which the narrow searches, increasing the relevance of your website.